Looker Studio

Data Studio creates interactive dashboards and shareable reports, visualising complex data to help businesses make informed, actionable decisions.

At LetToBeSeen, we utilize Google Data Studio, now known as Looker Studio, to transform complex data into clear, compelling visual stories. We recognize that for many businesses, data is only useful if it can be understood and shared quickly across teams. Looker Studio allows us to build beautiful, cloud-based dashboards that pull information directly from your various marketing and business platforms. By creating a centralized reporting hub, we eliminate the need for manual data entry and fragmented spreadsheets, giving your team a singular, real-time view of your most important KPIs.

Our expertise lies in creating "Blended Data" reports that provide a holistic view of your business performance. For example, we can merge your Google Analytics traffic data with your Facebook Ads spend and your Shopify sales figures all in one single dashboard. This allows you to see the true return on investment of your marketing efforts across multiple channels simultaneously. With Looker Studio’s highly customizable interface, we design reports that match your brand’s visual identity while including interactive filters and date-range selectors, empowering stakeholders to explore the data independently and uncover their own insights.

Key Features of Our Looker Studio Dashboards

• Multi-Source Integration: We connect your reports to over 800 data sources, including Google Ads, LinkedIn, YouTube, and BigQuery, to create a unified data landscape.

• Automated Reporting: We set up scheduled email deliveries, ensuring that your team and stakeholders receive updated PDF reports in their inbox every morning.

• Real-Time Interactivity: We include drop-down filters and drill-down charts, allowing viewers to filter data by region, campaign, or device type on the fly.

• Advanced Data Blending: Our team performs complex "joins" to combine data from different platforms, providing a comprehensive picture of the customer journey.

• Calculated Fields & Metrics: We create custom formulas within your dashboards to track specific business goals like Cost Per Lead (CPL) or Return on Ad Spend (ROAS).

• Collaborative Sharing: Much like a Google Doc, our dashboards are easily shareable with specific permission levels, allowing for real-time collaborative analysis.